Let’s talk about a well-known scenario that many webstore owners are about to face: Black Friday is just around the corner, and you want to put your entire WooCommerce store on sale.
So, you Google “How to reduce prices for all products in my store?” and “WooCommerce discount plugin” and find an overwhelming number of options, loaded with 100+ features, complicated rules, and documentation so detailed it might take you a year to get through.
And all you wanted was to discount everything by 25%.
There has to be a simpler way. And there is.
In this tutorial, we’ll show you how to simply and easily set up a storewide sale in your WooCommerce shop, schedule start and end dates, and display sale notices to your customers, all in under 5 minutes.
Table of Contents
What is a Storewide Sale?
A storewide sale applies the same discount to every product in your WooCommerce store at once. Instead of setting sale prices for each item manually, you define one global discount that adjusts the prices across your entire catalog.
For example, a 25% storewide discount drops a $100 product to $75. A $50 item becomes $37.50. The discount is applied proportionally across your entire store.
When to Use Storewide Sales
Storewide sales are ideal for short-term, high-impact promotions. Common use cases include:
- Black Friday and Cyber Monday
The most popular example. You can offer 25% off everything for a few days to compete with other stores and boost sales. - End-of-Season Clearances
You want to clear out last season’s inventory, so you take 50% off your summer collection to make room for fall. - Store Anniversaries
To celebrate your store’s birthday, you are having a sitewide weekend sale with everything 20% off - Flash Sales
You can create urgency with a 24-hour, all-product sale, which is perfect for a quick revenue boost. - Holiday Promotions
Your customers love discounted prices, and yes, they expect Christmas, New Year’s, or Valentine’s Day sales
When Not to Use Storewide Sales
Storewide discounts aren’t the right tool for every type of promotion. For example, if you need:
- Product-Specific Offers
You want to promote certain items with buy-one-get-one deals or product bundles rather than discounting your entire inventory. - Role-Based Pricing
You need different pricing for different customer groups, like offering wholesale prices to business customers while keeping retail prices for regular shoppers. - Quantity-Based Discounts
You want to reward bulk purchases, such as offering 10% off when customers buy 5 or more items. - Cart- or Behavior-Based Conditions
You’re targeting specific shopping behaviors, like giving a discount only on orders over $100 or rewarding repeat customers. - Group Buy Discounts
You want to offer deals that apply when multiple customers commit to purchasing, like offering 20% off a product once 50 people sign up to buy it.
For these, you’ll need a more complex discount plugin with advanced features. There are plenty of discount plugins out there, and you need to choose one that aligns with your needs.
And if you want to keep it simple and just offer a storewide discount, there’s a easy solution.
Options for Applying Storewide Sales in Your WooCommerce Shop
When it comes to running a storewide sale in WooCommerce, you have two options. You can either manually update each product’s sale price, or use a plugin to automate the process. Let’s look at both approaches.
The manual approach
WooCommerce has an option to set sale prices on individual products, but you need to do this product by product, and with hundreds of products, this can take hours, because you’d need to:
- Open each product
- Calculate and enter the sale price
- Set start and end dates
- Repeat for every product
It’s not practical, especially during a busy promotion period like Black Friday. Or, let’s be honest: it’s not practical, period.
Using discount plugins
The other way is to use one of WooCommerce discount plugins that can handle storewide sales. But the thing is, most of them are designed for much more complex scenarios.
They usually include features like:
- BOGO and bundle deals
- Role-based pricing (e.g. wholesale vs. retail)
- Bulk pricing tiers
- Cart-based and behavior-driven conditions
These tools are powerful and flexible. But if all you want is a simple discount across your entire store, that level of complexity can get in the way. You’ll spend extra time configuring rules, navigating multiple settings pages, and maintaining a plugin designed for much more than your current need
It’s no wonder that many store owners avoid running storewide sales, not because they don’t want to, but because it’s either too complicated or takes too much time.
Manually updating hundreds of products? That’s hours of work. Installing a complex discount plugin with 50 settings? That’s overwhelming, especially when you just want a simple 25% off everything.
This is exactly why we recommend Simple Storewide Sale for WooCommerce. It removes the complexity and gives you what you actually need: a way to launch a storewide sale in minutes, not hours. Whether it’s Black Friday or a flash sale, you can set it up quickly and get back to running your business.
Overview of Simple Storewide Sale for WooCommerce
If you’re only looking to run storewide sale with same percentage discount for all products, you don’t need a feature-heavy discount plugin. What you need is a specialized plugin built for this exact purpose.
This is where Simple Storewide Sale for WooCommerce comes in.
This simple but effective plugin lets you apply a global percentage discount across your entire product catalog in just a few clicks. It focuses on one task: making it easy to run storewide sales for events like Black Friday, flash sales, and clearances.
Instead of managing individual product prices or complex discount rules, this plugin allows you to set a single percentage discount that applies across your entire catalog.
Simple Storewide Sale for WooCommerce also offers the option to schedule start and end dates with exact times and to enable a sale notification that attracts and informs your customers.
And what’s most important, the setup is easy, user-friendly, and requires minimal configuration.
How it works
The plugin uses WooCommerce’s price filters to modify product prices on-the-fly. This means:
- No database updates for individual products
- Instant activation and deactivation
- Works with any number of products
- No performance impact on large catalogs
So, whether you’re running a Black Friday promotion or a quick flash sale, your store updates prices instantly without slowing down your site. This works regardless of catalog size (whether you have 50 products or 50,000).
When you enable a storewide sale, the plugin hooks into WooCommerce’s pricing system and applies the discount percentage at display time. When the sale ends, prices return to normal automatically.
What makes it different
Sale notice
Simple Storewide Sale has an option for sale notice. This allows you to enter a site-wide message shown to everyone visiting your store. You can add and display messages to your customers like: “BLACK FRIDAY: 30% OFF EVERYTHING! Ends Monday!” on your store pages.
Performance approach
The plugin doesn’t update sale prices in your database. It uses filters to modify prices when they’re displayed. This makes activation instant and keeps your database clean.
Focused scope
The plugin does one thing: storewide sales. This makes setup faster and the interface simpler.
Step-by-Step Guide for Setting Up Your First Storewide Sale
Setting up your storewide sale takes less than 5 minutes.
For example, this is how to set up a Black Friday sale, 30% off everything, from November 29 to December 2.
Installation
Go to your WordPress dashboard → Plugins → Add New. Search for “Simple Storewide Sale for WooCommerce,” then click Install Now and Activate.
Configure WooCommerce Settings
Go to WooCommerce → Settings → Simple Storewide Sale tab
Check Enable storewide sale
In the Discount amount field, enter 30 (for 30% off)
Set Sale start date and time: November 29, 2025, 00:00
Set Sale end date and time: December 2, 2025, 23:59
To add and display a sale notice:
Click Enable storewide sale notice and enter a message in the text area: BLACK FRIDAY SALE! 30% OFF EVERYTHING! Ends Monday at Midnight!
Click Save Changes.
The sale is now active and will automatically start and end at the specified time.
When the sale starts, visit your store to verify:
- Product prices show the discount
- Original prices display with strikethrough
- Sale notice appears at the top
PRO version features
For store owners who need advanced features and customization, but still want to keep it simple, the PRO version offers:
Fixed amount discounts
Instead of percentage discounts, you can apply a fixed amount off all products (for example, “$10 off everything”). Fixed amount discounts work best when your products have a wide price range and you want every customer to receive the same monetary value. While percentage discounts are great for most general sales, fixed amounts work well for targeted promotions like loyalty rewards or abandoned cart recovery, hitting specific final price points in clearances, and protecting margins on lower-priced items.
Include/exclude filters
- Products
Exclude specific products from the storewide sale. Useful when you have low-margin items that shouldn’t be discounted further.
- Categories
Exclude entire product categories. Example: exclude “New Arrivals” from your Black Friday sale while discounting everything else.
- SKUs
Target or exclude products by SKU codes for precise control.
- Tags
Exclude products with specific tags, like “wholesale” or “pre-order.”
Exclude products already on sale
If you already have individual products on sale at 20% off, this option prevents the storewide discount from applying on top of that. Without this option, a product at $100 with a 20% individual sale ($80) would get an additional 30% storewide discount ($56 total). This option keeps the product at $80.
There is also an option “Use regular price for discount price for products that are already on sale.”
Pre-sale notifications
Display a notification before your sale starts: “BLACK FRIDAY SALE STARTS FRIDAY! 30% OFF EVERYTHING!”
This runs for 2-3 days before the sale, automatically switching to your sale notification when the sale begins. It builds anticipation and brings customers back to your store at the right time.
Premium support
PRO users get access to direct ticket support at wpgenie.org/support.
Conclusion
Applying a storewide sale in WooCommerce doesn’t require complex discount plugins with dozens of features you won’t use. For stores running Black Friday sales, flash promotions, and seasonal clearances, a focused plugin handles this specific task more efficiently.
Simple Storewide Sale for WooCommerce provides the core functionality needed for storewide sales: percentage discount, scheduling, and sale notice to inform customers. Setup takes a few minutes and the plugin works with any size catalog without performance issues.
Ready to set up your sale?
Download Simple Storewide Sale and have your storewide promotion running in under 5 minutes!
